An image in step with the times.

The commercial image before the makeoverLooking after the image of a brand, combining the good name of our family with the reputation of our company and the quality of its products, has always been one of our priorities.

So, since the 1960s, the Di Leo brand has undergone several changes, partly dictated by the demands of an evolving market.


The brand after the makeoverIn 2011, a complete rebranding and redesign project was entrusted to the historic Milan studio "Mancini & Associati”, which revamped the historical Di Leo brand and its product packaging, adopting a more impactful and eye-catching graphic style.

In 2013, we embarked on an ambitious media project, with the Bari agency CaruccieChiurazzi, aimed at repositioning the Di Leo brand first on the regional market and then at national level.

The approach chosen to convey the values ​​of the brand is through communication, in a short narrative film (about 3 minutes long) released over the internet, 30-second and 60-second ads on local TV and radio stations and a large format poster campaign, planned for the major towns of Puglia and Basilicata.